Gamification

Gamification applies game elements to non-game enviroments, like your workplace. Playing is tougher that it seems.

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Game is synonym of fun and entertainment, although some games require a higher effort than the rest of our daily activities. Playing involves overcoming unnecessary obstacles voluntarily, which means that even the most tedious work in the world can turn into a fun, addictive and satisfying project if we apply the appropriate game elements and game mechanics.

Gartner states that companies must include gamification as a strategy to fully engage with their employees and clients, specially in the fields of innovation, employee performance and talent acquisition.